At the used bookstore in Mountain View today, I found a book from 1997 by Jim Carlton called Apple: The Inside Story of Intrigue, Egomania and Business Blunders. It has some amazing quotes on the back, including these:
“This is the story of a true American tragedy … [t]here are lessons here for everyone.” - Jeff Bezos
“This … compelling and cautionary tale of a brilliant American icon gone wrong.” - Jeff Berg
“A detailed and authoritative telling of one of the most fascinating and instructive failure stories of the century.” - Jim Collins
Obviously, in 1997, no one knew what was coming next (though the last chapter of the book is entitled NeXT: A Founder’s Return). The book, which had a $27.50 cover price in 1997, sold today for $5. Had you, in 1997, invested your $27.50 in Apple shares (which were trading at about $4 a share for most of that year), today, you’d have about $3,000 instead of a worthless book.
2011: Year In Cities
- Napa, CA
- Mountain View, CA*
- Albany, NY*
- Scottsdale, AZ
- Los Angeles, CA*
- Chicago, IL*
- Park City, UT
- Boston, MA*
- New York, NY*
- Las Vegas, NV*
- London, England*
- Greenwich, CT
- Portland, ME*
- Newport, RI
- North Adams, MA
- Rochester, NY*
- Tokyo, Japan*
- Lambertville, NJ*
A * means multiple nights.